Following Radisson Hotel Group’s acquisition by Jin Jiang International and Sino-Cee Fund late last year, Radisson and its shareholders have identified several opportunities to realise the true potential of the Chinese market.
They include the launch of co-branded hotels, with the Radisson Blu Hotel, Frankfurt in Germany the first to become co-branded with Jin Jiang International.
Interestingly, Frankfurt has proved to be the number one destination in Germany for Chinese tourists.
At the newly co-branded hotel, Chinese-speaking guests will find a range of designed and curated features, including collateral such as menus and welcome cards in Chinese, and guests being able to pay for anything with Chinese Union pay cards.
In-room amenities include tea kettles, a choice of Chinese teas, Chinese TV channels, and Chinese newspapers.
Traditional Chinese dishes like congee, noodles and wontons have been included in the daily breakfast service and Shanghai noodles, Hainanese chicken rice and Singapore Laksa are available in the hotel’s restaurant, Welcome Corner, and on its room service menus.
To facilitate the booking process for Chinese-speaking travellers, 53 Radisson properties are now featured on the WeHotel Platform, Jin Jiang International’s global hotel booking platform.
The remaining properties will be available by the end of the year.
Radisson Rewards and WeHotel Prime, Jin Jiang’s loyalty programme, are working together to provide localised, in-hotel benefits to members of both programmes.