In move to better represent the quality and variety of its offerings, Best Western International will be renamed Best Western Hotels & Resorts and use a new logo to identify its six distinct brands: Best Western, Best Western Plus, Best Western Plus Executive Residency, Best Western Premier, V?b, and BW Premier Collection.
Best Western is also clarifying the differences between each hotel type by introducing new logos for Best Western, Best Western Plus and Best Western Premier.
The effort to create new logos has been two years in the making and has included input from travellers, travel buyers, partners and Best Western’s global hotel owners. As part of this rebranding, Best Western is focused on contemporising the look of the company, and placing more of an emphasis on all six of the company’s hotel brands.
Using a phased approach, Best Western is redesigning its digital platform, including its website, mobile website and mobile applications. The group recently launched its new mobile booking experience, including a mobile website and mobile apps for smart phones and tablets, to provide a cleaner, easy-to-use interface. Best Western will unveil its new website in 2016.
Adoption of the brand’s new logos is expected to be official in mid-November upon approval by Best Western hotel owners in North America.