Amadeus Column: Shaping the Future of Travel


With the continuous evolution of the travel industry and the introduction of new technologies, there is never a shortage of opportunities to develop and improve the industry. Amadeus believes there are three key areas which all travel industry players will have to deliver against to achieve success in the future, because this is what travellers will expect. 

Shape a personalised travel future

The travellers of tomorrow will expect to travel without boundaries. They’ll expect journeys to be a single experience, no matter where they’re visiting or how they’re travelling. Travellers expect to search, book and travel in a way that is relevant to them, without irrelevant search results when looking to travel.

Shape a connected travel future

Tomorrow’s travellers will want the world to join together around their particular needs. They’ll expect their journeys to be one single, smooth experience. And if unavoidable disruptions do occur, they’ll expect to be instantly informed on how it will affect them personally via their mobile devices.

Shape a sustainable travel future

Travel companies are realising that true long-term business sustainability requires not only considering commercial needs, but also making a positive impact on society and the environment – both locally and globally. We’ll all need to be actively involved in understanding and nurturing these areas in order to meet the requirements of today without compromising the needs of tomorrow.

Amadeus has entered into a global initiative with UNICEF to shape a better future for the world’s most vulnerable and excluded children. Our technology will make it possible for travellers to make a donation to UNICEF every time they book a plane ticket, a hotel, or any kind of travel online.

Shaping the future of travel has always been important at Amadeus, ever since we first developed our global distribution platform, right up to our entry into e-commerce and the development of IT solutions for travel companies.

We’ve just launched a dedicated website – – and throughout this site we’ll be sharing our ideas on how the future might look. We welcome further thoughts from within the industry and from travellers, and we invite you to participate in the discussion.

Santiago Jimenez

Director, Sub-Saharan Africa