The airlines of the Lufthansa Group (Austrian Airlines, Brussels Airlines, Lufthansa and SWISS) are changing their distribution offering with new partners.
The aviation group has concluded co-operative agreements with major distribution partners from different sectors of the industry.
Technological innovation is being introduced within the metasearch business. Lufthansa and Google Flights have launched the function ‘Book on Google’ for users in the U.S. This allows customers to make a LH.com booking directly within Google Flights on desktop and mobile.
“The partnership with Google will facilitate online bookings particularly on mobile devices,” said CCO of Lufthansa Jens Bischof. “This is an important step in realising Lufthansa’s new sales and distribution strategy, which strives to modernise existing booking processes as well as to develop new and alternative distribution channels.”
Several operators in Germany have gone live with their respective interfaces now forming a direct connect to the Lufthansa Group reservation system. The independent travel agency chain Lufthansa City Center has agreed to develop an alternative distribution channel based on a direct connect. This new channel provides direct access to the exclusive offers of the Lufthansa Group airlines without the application of the Distribution Cost Charge (DCC).