Premier launches new virtual tours


Independently-owned hotel group, Premier Hotels and Resorts in South Africa, has launched its mobile-enabled virtual tours, which means guests are now able to browse through all of its properties via its website, using any mobile device.

The service has been designed to offer a complete 360-degree, 3D experience of each of the hotels in the group’s portfolio. 

Says the group’s marketing manager, Eugene Oelofse: “The decision to significantly enhance our mobile offering is the result of two very distinct trends that we could not ignore: the massive shift of the hospitality industry into online and the power and growth of online mobile usage in South Africa.”

Recent statistics show that last year roughly eight million South Africans were connecting to the Internet using their mobile phones, and with the availability of better mobile devices and greater access to more affordable data, this number is predicted to grow.  The same report states how apparent it has become that businesses offering online services must make the shift towards making them mobile-enabled.