SA Tourism to open first marketing office in Sao Paulo


South African Tourism will officially open a marketing office in Sao Paulo (Brazil) on 23 September, and has declared 23 to 26 September ‘Meet South Africa Week’ in Brazil.

Brazil is South Africa’s ninth-largest source of overseas tourist arrivals – a market that has delivered growth of more than 400% in 10 years.

South African Tourism will exhibit destination South Africa at the ABAV travel show being held from 24 to 28 September. The stand will feature a number of South African experiences, where both consumers and the Brazilian trade can learn more about the country.