South African Airways will be rolling out the offer of Samsung tablets on board as a way of improving in-flight entertainment for business class customers travelling on selected short-haul regional flights.
“Following the launch of this offering in September last year on the Mauritius route, customers have shown a keen interest in this innovation which we are now rolling out to our Nairobi, Kenya route after the successful uptake on Mauritius. We will continue to roll out additional routes after our Nairobi trial, while we continue to monitor customer satisfaction,” says Kim Thipe, SAA Head of Marketing.
The 500 Samsung tablets are pre-loaded with South African, African and international content that can be used to read magazines, watch movies, listen to music and play games. Cabin crew are able to distribute the devices once in-flight and collect the tablets prior to landing for safe keeping.
Selected new generation aircraft also make provision for the tablet to be conveniently placed in a slot in the back of the seat, and equipped with a charging point.