Reed Exhibitions has announced the launch of SMARTmeetings powered by ibtm events.
The new event will take place for the first time in Kigali, Rwanda on 27 and 28 June, 2018 and will focus on uniting African MICE venues and products with qualified meeting and event planners.
This table-top exhibition will be about mutually-matched appointments, networking, and unlimited business connections.
At the heart of SMARTmeetings is the hosted buyer programme that guarantees the presence of relevant industry professionals.
The buyers are hand-picked and verified against strict qualification criteria.
It also presents an opportunity for local suppliers to get a better understanding of international best practice within the MICE industry.