Sun International property promotions and GDS code


Sun International has launched a South African government rate sales strategy for the 2014 financial year.

“We have tailor-made our customer offering to better manage and increase government and public sector business into key Sun International properties,” said Ian Anderson, General Manager Resort Sales and Distribution.

It has a team dedicated to reach all divisions of the public sector, including municipalities, local, provincial and national government.

It’s also conducting a marketing blitz in Sandton, Johannesburg to promote its new property there, The Maslow. From 1 July to 30 November, sales staff will visit corporate companies within a five-kilometre radius of the hotel, to inform local businesses of its offerings. 

Sun International has also partnered with Travelport, and its private label GDS (Global Distribution System) chain code, SQ, will officially go live on 12 July. Targeted at travel management companies, a single code will be more convenient for travel professionals, enabling them to easily locate and book Sun International’s hotel rooms on the GDS.