Two New Appointments at ANEW


ANEW Hotels & Resorts has appointed Alan Campbell as Sales & Marketing Director, and Evan Badenhorst will become the brand’s Financial Director.

Badenhorst brings over 25 years of experience as a chartered accountant, having spent many years in manufacturing and consulting. He joined the hospitality industry eight years ago with three years spent at Tsogo Sun. As CFO at ANEW, Badenhorst will oversee the group from a risk, financial and reporting perspective, ensuring that all stakeholders receive accurate and timely information.

Campbell joined ANEW in 2017 as part of the outsourced marketing department. On his reason for joining ANEW on a full-time basis, Campbell says, “ANEW has ambitious designs around the local market and becoming the preferred local hospitality group. Thanks to its explosive growth, increasing our management capacity and capability is the next natural phase of our growth.”

Campbell himself comes from an illustrious background, having worked with major brands like Virgin Active, Planet Fitness, Vodacom, Discovery, Lexus, Ford, Nedbank, Telkom and SuperSport. After completing his post-grad, Campbell joined the hospitality sector at Premier Hotels & Resorts, where he played a significant role in structuring and positioning the brand as a leading hotel group in South Africa.

As Sales & Marketing Director at ANEW, Campbell plans to introduce customers to a home-grown, family-owned brand that’s people-centric.

ANEW is one of South Africa’s fastest-growing hotel groups; having recently added an 11th property to its portfolio and the addition of Campbell and Badenhorst to the group on a full-time basis will serve to strengthen the brand’s position in the South African hospitality landscape.