Advertorial: Woodford – Powered by passion

Woodford was founded in 1991 with the aim of providing a low-cost alternative in vehicle hire that places value-for-money and service excellence first. From a small fleet of just two vehicles in Durban, the company has grown into a multi-locational car hire provider with over 1,500 vehicles offered over three divisions.


“We service a wide and ever-growing client base spread across the private, public and corporate sector,” says Mohammed Owais Suleman, Woodford’s CEO. “Our ability to adapt across sectors is our key differentiator. Our product offering evolves with our client’s needs, always with the aim of improving the total client experience.”

Woodford offer cars, bakkies and trucks for private and commercial hire and a logistics division that manages major local and international accounts.

With nearly 30 years of experience, this family-owned company has diversified and strengthened its offering by growing strong relationships with the tourism industry, government divisions and the Airports Company of South Africa.

Woodford’s passenger hire, with a wide range of vehicles spanning multiple categories, has a national footprint at all major airports and centres, and has built its offering around competitive rates, an expansive fleet, and service excellence. The division also presents innovative technology, including its user-friendly website that facilitates the bulk of passenger sales and paperless check-in systems.

Corporate clients receive a visit from a Woodford Business Development Manager to understand their business requirements and once the credit forms have been vetted, Woodford compiles a comprehensive, value-inclusive offer. The benefits of this programme include guaranteed rates, 30 days to pay, upgrades for senior managers, guaranteed availability during peak seasons, dedicated account manager and no queuing.

Woodford’s comprehensive chauffeur service makes use of a professional, multi-lingual drivers who are available around the clock to transport you in a range of vehicles – from entry level to luxury SUVs. All chauffeur drivers complete an advanced driver training course to ensure passenger safety. Drivers are equipped with GPS tracking and are vastly knowledgeable about the areas in which they operate.

Event planners can make use of Woodford’s complete project management solution encompassing all transportation requirements for large-scale conferences and high-profile event. Woodford has over eight years’ experience in event planning and execution across various industries, working with the public and private sector relating to local and international clientele. Vehicle convoys and specific vehicle colours are both available, with senior members on the ground to monitor the event.